Po ONE Lab
Po ONE Lab: Where Saudi Luxury Meets Global Perfumery Genius
In the heart of Riyadh, inside the luxury niche fragrance destination Villa Po ONE, a project has emerged that is redefining what perfume creation looks like in Saudi Arabia and the wider region: Po ONE Lab. This is not simply a new boutique opening — it is the launch of a full creative laboratory, born from an exclusive partnership with one of the world's leading names in fragrance and fine ingredients: dsm-firmenich.
From Boutique to Creative Hub
Po ONE began life as a niche perfume store, where retail clients could explore and purchase fragrances from dozens of international houses. Over time, a private room was added for rare treasures — genuine oud chips, ambergris oil — for the most discerning collectors. Now, Po ONE takes its next step: Po ONE Lab, a space built not for the end consumer, but for entrepreneurs and creators looking to build their own fragrance brand.
An Exclusive Partnership with a Global Powerhouse
Po ONE Lab was developed in collaboration with dsm-firmenich, one of the world's largest producers of fragrances and perfume ingredients, a Swiss company with dual headquarters in Kaiseraugst and Maastricht, operating in nearly 60 countries. This is far more than a co-branding exercise — it represents a genuine, long-term strategic investment by a global fragrance leader in the Saudi market, which it views as a fast-growing hub for luxury, creativity, and cultural leadership.
Olivier Viejo, dsm-firmenich's VP of Fine Fragrance, describes the initiative as building a bridge between heritage and innovation, where local inspiration becomes global aspiration.Saeed Al-Kayar, Creative Director and Co-Founder of Villa Po ONE, adds that the dedicated fragrance space in Riyadh will elevate the client experience, giving the partners a permanent platform to share their combined expertise in fragrance and luxury.
Exclusivity by Design
What sets Po ONE Lab apart is its rarity: it is a closed, exclusive partnership between Villa Po ONE and dsm-firmenich — a model with no direct equivalent elsewhere in the region. At launch, the Lab's library featured more than one hundred ready-made fragrance compositions, crafted by professional perfumers working with dsm-firmenich, with new formulas to be added over time. This gives entrepreneurs and emerging brands direct access to world-class compositions — built to the same quality standards used by the world's most prestigious fragrance houses — without needing years of expertise or vast resources to get started.
Luxury Rooted in Identity
To mark the opening, dsm-firmenich unveiled an exclusive collection of seven fragrances, each inspired by an iconic Saudi destination: AlUla, Riyadh, the Red Sea, Taif, Fayfa, Al Qassim, and Hail. The collection was created by a team of perfumers including Honorine Blanc, Hamid Merati Kashani, Carmita Magalhães, and Abdulkader Fattouh — translating each location's spirit into scent, from the sacred mineral echoes of AlUla to the magnetic urban energy of Riyadh, the royal rose air of Taif, and the golden date landscapes of Al Qassim.
This collection is more than a celebratory gesture; it is a statement of the Lab's philosophy — that deep regional heritage can be translated into a global olfactive language, not as cliché, but as authentic artistry with genuine commercial and international scale.
More Than a Lab — A Space for Storytelling
Po ONE Lab's role extends beyond formulation. It is designed to host immersive events, generate original creative content, and foster exchange between perfumers, entrepreneurs, and visionary brand founders. It is a space where regional stories are told through scent, and where new fragrance trends are shaped in close collaboration with the people building the region's next generation of perfume brands.
In Summary
Po ONE Lab brings together the depth of Saudi perfumery heritage and the craftsmanship of a global fragrance house in dsm-firmenich, offering the region a first-of-its-kind platform for aspiring founders to launch their own fragrance brands with world-class quality and true exclusivity. In doing so, Po ONE Lab is not just a creative space in the heart of Riyadh — it is helping cement the Saudi capital's position as an emerging destination on the global map of fine perfumery.